Revitalizing glacial falls excel file, subjects covered multibranding strategic positioning strategy target markets by derek d. Case study samples effie champions the practice and practitioners of marketing effectiveness. Students, look at your campaign, now back to me, now back to your campaign, now back. Next, search strategy played a key role, as we scooped up super bowlrelated terms like superbowl commercials to help drive traffic over super bowl weekend. Old spice response campaign was more popular than obama. There is not a minimum length, but make sure to thoroughly answer all questions. Old spice is probably the best and most complete example of the engagement strategy. Taking womens preold spice consumer behavior purchasing only one ladyscented body wash for both individuals into consideration, it is likely that women would buy just one body wash instead of two if they had an incentive to do so. There are more videos on youtube and vimeo if you want to see more of the program.
Old spice brand strategy positioning case study if you want to get access to old spice brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in. Old spice march 7, 20 5 comments in roi, social business, social media for business, social media marketing, social media strategies by corey padveen social media turned the old spice brand into. One of the first mass market fragrances, old spice dates back to 1937. Revitalizing glacial falls case solution, this case features the efforts of old spice to reposition ice after falling sales have stagnated in the. The downfall on blackberry, once leader of smartphone market. But old spice had the smarts to not just upload ads, but to pay attention to what people were saying to the character in tweets.
Students, look at your campaign, now back to me, now back to your campaign, now back to me. Following their recent success, the old spice team members had set a high bar for. The first commercial, the man your man could smell like, was an overnight success and quickly became a cultural phenomenon, generating significant wordof. The man your man could smell like click here to see the case summary and credits. Below, we feature two winning cases and the teams that created them. Old spice guy videos unpopular decreased viral status need to. Old spice case study the following case study for old spice was written by sarah rowe, a social media marketing student at ecu. Showtime continue to advertise swagger products advantages could be popular, like. However, formatting rules can vary widely between applications and fields of interest or study. Old spice case questions old spice case read old spice. Old spice team was the decision to advertise in the super bowl. Like we havent had enough information on this campaign. The campaign would give old spice an opportunity to both expand their product line and reserve a larger market share. Old spice brand equity free download as powerpoint presentation.
Promotional ice cream vans was engaged to manage the uk man tour which featured in marketing week and marketing magazine. Precampaign analysis research research is a crucial step in determining the problem or issue faced by the organisation gregory, 2000. Old spice brooke mcgregor n9432515 6 recommended course of action based on the analysis provided above, it is recommended that old spice implement a strategic super bowl advertising strategy to indirectly respond to dfm. Old spice social campaign case study video digital buzz. Can social media be used to revitalize faded brands. We knew that the old spice response campaign was a success, but we werent sure just how successful until we saw new statistics released in a case study by. Case description the need for disruptive change inside blackberry subject. Engagement marketing strategy old spice manly man campaign. Spice automotive spice spice girls the spice book spice business spice book pdf spice book spice automotive spice and wolf vol. Case study on the successful digital marketing strategy applied by old spice to connect with a wider audience through various marketing channels. Revitalizing glacial falls case study solution, old spice. Revitalizing glacial falls case study analysis, subjects covered multibranding strategic positioning strategy target markets by derek d.
Old spice case study zones of social media marketing. Old spice conducted their research and found that the brands image was fading away along with their sales at the start of 2010 rowe, n. Revitalizing glacial falls case analysis, old spice. It has to do with quality, prices, distribution, image and marketing communication. Old spices newest campaign featuring the handsome, witty and chiselchested old spice guy former nfl wide receiver isaiah mustafa launched just prior to the 2010 superbowl and.
Revitalizing glacial falls case solution, this case features old spice efforts to glacial falls to new stagnated in the united states. The scent was inspired by founder william schultzs mothers potpourri. This eliminates the concern of overt comparison and over spending. Spice book pdf spice book the spice book spice spice automotive spice and wolf automotive spice spice girls spice and wolf vol. When most people hear gillette, one thing comes to mindrazors. Although its first product was a womans fragrance, the brand was mainly dominated by shaving cream and aftershave lotion for. The following case study for old spice was written by sarah rowe, a social media marketing student at ecu. To start building buzz with old spice s fans, the man your man could smell like first appeared on youtube and facebook a few days before the big game. This is old spice responses case study by andrea byrne on vimeo, the home for high quality videos and the people who love them. Gillette in 1903, and the product in various forms has been the core of the companys business ever since. Old spice antiperspirant, deodorant, body wash, hair and beard care. Case study on the change process as described in the adaptive cycle of change the downfall on blackberry, once leader of smartphone market introduction the dynamics in the environment demand that organizations respond to changes more efficiently and quickly. An example of a brand that has reinvented itself is old spice, which has been around since 1937. Market is already conditioned for old spice ads, meaning people expect to see a certain type of commercial.
The old spice social campaign case study from wk to save the judges some time this year, id suggest sending the pencils, lions, grand pix and the like straight to the wk head office in an overnight express bag, no need for a tracking code, everyone knows who those awards will belong to. To start building buzz with old spices fans, the man your man could smell like first appeared on youtube and facebook a few days before the big game. Old spice case strategic marketing essay 1438 words. Old spice was original produced by the shulton company in 1934 with its first product introduced in 1937. Revitalizing glacial falls case solution,old spice. Thats to be expected, since safety razors were invented by king c.
We make a ton of great things designed for men, loved by everyone. Old spice stayed true to the masculine identity they had always projected buy still managed to attract a new and young audience. What old spice teaches us about brand repositioning. Case study on successful viral marketing of oldspice. The ways old spice both targeted a plethora of consumers and had the ability to reach those consumers are impressive and intriguing.
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